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Privacy Policy

Privacy Policy
Version 2019-09-05

Superfront AB (”Company”, ”We” or ”Us”) Privacy Policy describes what data we collect, the purpose of the processing, how we look after your data, how you can control it and how to contact us regarding your data. This Privacy Policy applies when you use our Website (, and services that are included in or on a website managed by the Company. With personal data we mean any information relating to an identified or identifiable natural person, such as (but not limited to) name, e-mail address, phone number, personal address and IP address.

Superfront AB is personally responsible in accordance with these terms and is responsible for processing according to current legislation. If you have any questions about this Privacy policy or your rights under it please contact:

Superfront AB, company number. 556911-0892, registered address Tegnérgatan 3, 111 40 Stockholm, Sweden, [email protected]

When do we collect your personal data?
We collect personal data about you when you provide such personal data directly to us by filling out a consent (for example placing an order or subscribe to our newsletter), when third parties such as our business partners or service providers provide us with personal data about you, or when personal data about you is automatically collected, this includes:

• When you access our website. Our website uses cookies, to find out more about the use of cookies, pixels and similar technologies and how you can manage them, please read our Cookie policy.
• When you purchase products from us in-store and online.
• When you contact us or we contact you to take part in surveys, competitions or promotions.
• When you contact our customer services team in store, online (chat, e-mail, social media or similar) or over the phone.
• When you subscribe to our newsletter.
• When you place an order or create a user account on the Website.
• When you engage with us on social media (by mentioning/tagging/ following us or by contacting us directly).

What personal data do we collect?
Beside any personal data that we collect described above, we also collect technical data, which may include the URL you are accessing the Website from, unique device ID, language, browser type, network and computer performance, information about which operation system you use, and location data.

Why do we need your personal data and how do we use it?
We collect your personal data to enhance and develop our Website to provide you with a better user experience and services. We also need your personal data to process your request or purchases from us and to be more useful to you by customizing offers, display of products and how we fulfill our obligations and commitments to you, this include:

• To handle the order, fulfillment and administration of your purchase.
• To fulfill Superfronts legal and compliance related obligations.
• To enable good customer service, like managing your requests or correcting incorrect order or customer information.
• To evaluate, develop and improve our services, products and systems through analyzing statistical data patterns and behaviour on our Website.
• To provide you with relevant recommendations, offers, and custom services based on what you and other people with similar behaviours have looked at and shown interest in, both of a general as well as a targeted nature. • To create an account on our Website.
• To contact you via SMS, email or post about other offers, promotions or services that we believe may be of interest to you. Please note, this is only done when given consent and you may decline or opt-out from this promotion at any time.
• To take part in surveys and to measure customer satisfaction.
• To use your data to monitor the use of our website and ensure that our website is presented in the most effective and relevant manner for you and your device and setting default options for you (such as language and store location).

Who do we share your personal data with?
We can share information and personal data with other companies in order for us to provide our services to you. This includes payment providers, delivery companies and other carefully selected third parties, such as our customer database hosting provider, marketing agencies and advertising partners who assist us in providing you with a positive customer experience. However, all handling of personal data always ensures high security and confidentiality. We will never sell any of your personal data to a third party. Whenever we share your personal data, we put safeguards in place which require these organizations to keep your data safe and to ensure that they do not use your personal data for their own marketing purposes.

The Company only collaborates with partners handling personal data within the EU/EEA or with companies that maintain the same high level of protection as in the EU/EEA by, for example, have joined the so-called Privacy Shield Agreement between the EU and the United States.

What are your rights and choices?
You have rights regarding your personal data and you are able to influence your information and what is saved. The Company will, on its own or the customer's initiative, rectify data that is found to be incorrect. You can also at any time request that your data be deleted or that its use is limited by contacting us (see ”How to contact us”). You are also entitled to access any personal data we hold about you and request that we transfer that data to you. If you believe that we do not respect your rights, please contact the Company or you can contact the Data Protection Authority in your country, please find the right one at

You can at any time refrain from receiving marketing communications from us by updating your account settings in ”My Account” under ”Account Dashboard” by unsubscribing to our newsletter communication or directly in the newsletter that you received under ”Unsubscribe”. You are always welcome to contact our customer service to help you decline our communications.

You can, once a year, receive information about the personal data registered in a written form from Superfront AB by requesting it from our customer service [email protected].

How do we handle and protect your data?
You should always be able to feel safe when you provide your Personal Data to Superfront. We have therefore taken the necessary security measures to protect Your Personal Data against unauthorized access, modification, corruption of data and loss.

In accordance with current legislation and means that personal data are not retained for a longer period than necessary for the purpose described in this policy. The Company will store your personal data as long as you are a customer with us. For marketing purposes, information older than 3 years is not used. This implies that data will be erased when they are no longer relevant or necessary for analysis or direct marketing for the purposes for which they have been collected. Some information may be retained longer when required due to other legal requirements. However, all handling of personal data always ensures high security and confidentiality.

Changes to the Privacy policy
We may update this policy from time to time. If we make significant changes we will let you know, but please regularly check this policy to ensure you are aware of the most updated version.

If the ownership of Superfront’s business changes, We may transfer your personal data to the new owners so they can continue proving you a user-friendly and a satisfying purchasing experience. The new owners will be obligated to honour the commitments we made to you in this Privacy Policy.

Please note, Superfront is unable to process your purchase order, or request to create an account on the Website if you do not provide us with the Personal Data mentioned in this policy.

How to contact us
This privacy policy applies from
Superfront AB, company number. 556911-0892, registered address Tegnérgatan 3, 111 40 Stockholm, Sweden, [email protected]

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